Productive Search Engine Optimization – A Step Forward to Successful Search Engine Optimization

If you have a web site, what could be your concentration so that your web site will become popular in the Internet? Search engine optimization should be your main focus. It could help you get the traffic that you wanted so that you would be able to make big bucks on your web site. If you are "searchable" then you are in for this business. All you have to do is maintain that one and you would just see how your web site becomes successful.

Here are some tips so that you could be a step forward to successful search engine optimization.

1. You can submit your web site to search engines manually. But then there are some considerations that you need. Your web site's pages should be completely finished since search engines will not pay any attention for unfinished web sites. You should not also be a spammer meaning you should not be using keywords on your web site just for the sake of having them. Use keywords appropriately.

2. Web spiders are also looking for keywords so they can rank your web site. You need to target the keywords you want and make sure that you have them on your content. They should be used appropriately since over usage of keywords would drive away web spiders.

3. Make sure that you have other links to and from your site. The more links to your site, the better. You would be able to get a lot of targeted traffic if your web site is accessible to these visitors. You can exchange links with other sites but preferably exchange links with sites that have already established traffic.

4. You can also add in a forum on your site. If you have an area where where visitors can actually interact, time will come that more and more people would want to be involved in the discussion. Of course, this traffic is what you need to be on the top page rank.

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are

all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me

my domain got banned. What can I do?”

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What’s the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their

heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.

Solution?

Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get

banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to

“read” your website.

The problem created by Javascript is not uncommon nowadays. Even a very big Asia

Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building

In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search

engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all

major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do

not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

- Use a wide variety of link text

- Seek link exchange with sites of similar theme

- Emphasize on how many traffic you can get from your link partners instead of search engine ranking

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro

Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that “Wow! The flash

animation is very appealing and it makes your site looks more attractive”. However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to “How to Design Website Guideline” of Siuchu Suga, search engines are not able to read content presented by

Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of

them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with

content at your homepage.

4. Hidden Text and Meta Tags

Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique

called “keyword stuffing”. They will stuff keywords into their webpages repeatedly, e.g. “keyword 1, keyword 2, …. keyword

1, keyword 2….” Well, everyone knows it does not make sense to visitors. Therefore, those “clever” webmasters will make

those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages

Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for

website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate

static HTML pages.

6. Be a Pagerank Monster

Many search engine marketers are too focused on their website’s pagerank. Everyday, they are talking and checking pagerank.

They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search

engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned

about pagerank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.

7. Too Believe in Sandbox

Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for

highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is

sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc…

From Google’s patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine

world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website’s rankings rise.

Low Cost Hosting

If you are thinking about getting low cost hosting then you are most probably new to the internet, and new to designing websites. When people first start out they think that they should look for the cheapest option for them to get started. This is by no means a bad idea, as we are all trying to save money in this economy. But you have to take many factors in to consideration when you want to develop a site.

There is basically two types of hosting, paid and free and a lot of people that start out go down the free route. Free hosting gives you the option to upload files to the host server, but it is limited to how much you can upload. The speeds of the server will be a lot slower than a paid host, so for example, if you have a few pictures that you have uploaded to the server for your site, it might take a little bit longer for them images to appear on your website.

Because you use free hosting you do not get a domain name from a registrar, so if you were to start a new business, you would be greatly hampered in trying to compete with other sites in your niche. Customer support is non existent in free hosting also, so if you were to ever have problems, you would basically have to try and work it out for yourself.

Free hosting works if say you are a person that wants to share files to friends or family, or you have a hobby and would like to share to people, you do not mind the restriction that free hosting serves. But if you are serious and want to make a real business online then paid hosting is the way to go.

It is the old saying you pay for what you get, and within the hosting business this term applies exactly the same here. It comes down to what you get for your money, so you need to look in to this very carefully before choosing a provider. What you should be looking for in a provider is the following.

  • Unlimited domains: You need to know if you can have as many websites as possible on the hosting package. It is pointless having the host, if you can only say have five domains, so you could only build five websites.
  • Unlimited Disk Space: This is also very important, say you have a photography business, and you want to upload hundreds of photos on to your site. You need a good host that has unlimited disk space.
  • Unlimited bandwidth: You need a host that has good speeds and this depends on the bandwidth.
  • 24 hour live support. I consider this to be very important, if they do not offer live support like this then I would not use the company.

On a final note all the big hosting companies offer different types of packages to suit the individual. They offer packages such as Baby plan, hatchling plan, then they go more advanced with options like reseller hosting, VPS hosting, dedicated servers and so on.

Low cost hosting is only as low as what you are prepared to give to your website, there is some great packages out there right now, ranging from $4 a month up to $10 a month. It is up to you the consumer to make your choice.